Dates:
Dates to be Announced
8:30am - 4:30pm

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Location:
TU Campus

Fee: $1,195
Early bird rate:

$995 per person
 

$925 per person groups of 3 or more from same company

Register for all 3 strategy seminars in advance: $1,995

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Strategic Leadership Series

 Strategic Pricing:
Growing Profit, Not Just Market Share

14 contact hours/ 1.4 CEUs/ 14 CPEs

Apply strategic thinking to a very real world aspect of business – pricing. This seminar examines elements of the strategic pricing process with interactive activities to help you experience the process. Learn how pricing reflects the values and goals of the organization.  Students can expect to leave this class with the skills necessary to help drive additional revenue to their businesses’ bottom lines through superior pricing. 

Participants will:

• Review basics of strategic thinking and awareness

• Develop awareness of environment

• Learn how pricing reflects the values and goals of the organization

• Learn to differentiate between price and value

• Learn the process for analyzing and benchmarking current performance

• Identify on the ideal customer

• Learn to determine the organizational profitability sweet spot

• Understand organizational alignment and authenticity with your pricing

• Learn to conduct a pricing trial

• Learn steps to measure effectiveness of your pricing process

Who Should Attend:
Intermediate level course for experienced managers who have completed A Competitive Edge or similar strategic thinking course.

Instructor: 
Chris Pautler is co-founder and managing partner of Liquid Compass, LLC., a company he founded to help companies break through barriers to achieve better bottom line results.  Prior to launching Liquid Compass, LLC, Chris served as regional revenue manager for US Cellular, where he not only had strategic and operational accountability for a $650 million budget, but also played a critical role in overhauling the company’s entire pricing structure. He has also worked for Wiltel and with a number of R & D firms launching new technology ventures. Chris received his undergraduate degree from the University of Tulsa, and earned a master’s of science degree in telecommunications from Oklahoma State University. He is an active member of the downtown Rotary Club of Tulsa and a member of TU Friends of Finance.